Multiple-unit pricing

The number of units in a promotion serves as an anchor, and indicates which quantity the customer should buy. In an experiment, this tactic increased sales by 32% (Wansink, Kent & Hoch, 1998).
  • 5490+

    Tweaks Completed

  • 4.93/5

    Average Customer Rating

  • 175+

    Shopify Stores Serviced